Brand Story

What the designer longs to convey is the elegance and tranquility of the independent women. She hopes that they can enjoy and taste the beauty of life on the basis of having their own decent clothes, and can achieve true ideological independence.Break some inherent shackles on women by not sticking to the various imprisonments of the past era.

The reason for choosing the name of Point zero one is also due to the founder's meticulous pursuit of technology. A brand from birth to growth to maturity needs not to forget the original intention. 0.1 mistakes can not be appeared is the pursuit of the brand. With this persistence, founder and designer Ruby opened this fashion chapter full of "independence, elegance and implicit sexuality". ,